Creative Director | Senior Graphic Designer | Brand Storyteller
Hi! I'm Lori.
I’m a creative director, brand strategist, and visual communicator with 18+ years of experience translating complex ideas into clear, engaging, user-centered stories. I believe good design should do more than look good—it should work. It should make things easier to understand, easier to act on, and easier to remember.
I’m gritty, curious, and a problem solver at heart. I ask a lot of questions because I want to get it right—and make it better. Whether I’m naming a program, overhauling a student portal, leading a brand refresh, or crafting a deck, I keep the end user at the center. The student. The reader. The employee. The audience. My goal is always clarity, connection, and thoughtful simplicity -- no matter how complex the challenge.
I work fast, think deeply, and thrive in the space between ideation and execution. I’m equal parts chaos and order: creative but grounded, systems-minded but scrappy. I bring structure to ambiguity, humor to hard problems, and just enough irreverence to keep things interesting.
Born and raised in New Hampshire, but I hate the cold, don’t ski, and won’t touch a lobster roll. I’m built for sunshine, slow moments, and wandering in the woods. I’m a drinks-on-the-patio kind of girl who lives for warm weather, camping, flea market finds, and ordering one of everything to share.
My home is loud and inviting. I live with my husband, Justin, our two wild girls, Claire and Maeve, our yellow lab named Princess Maple Buns, and a rotating cast of 20-ish chickens.
Let's chat!