Creative Director | STRATEGIC Designer | Brand Storyteller
Hi! I'm Lori.Â
I help organizations transform their most complex ideas into clear, compelling visual stories that drive action. With over two decades in creative leadership, I thrive at the intersection of strategy, design, and impactful communication.
Consider me your gritty, curious, and empathetic problem-solver. I ask questions until I truly understand the challenge, always aiming to make things not just good, but exceptional. From leading brand transformations and overhauling digital experiences to crafting high-stakes executive presentations, my focus remains steadfast: clarity, connection, and meaningful simplicity for the end user.
I'm someone who can navigate both chaos and order—creative and grounded, systems-minded yet scrappy. I bring structure to ambiguity, a dash of humor to tough challenges, and a healthy dose of irreverence to keep the energy flowing.
Outside of work, I'm a drinks-on-the-patio kind of girl who lives for warm weather, camping, and finding hidden gems at flea markets. My home is loud and inviting, shared with my husband, Justin, our two wild girls, Claire and Maeve, our yellow lab named Princess Maple Buns, and a rotating cast of 20+/- chickens.
Let's chat!