Client: Black Sheep LLC, The Deep Sleep Inn at Gibson
About the Project: A comprehensive development and rebranding of the Gibson House turned Deep Sleep Inn, New Hampshire's pioneering Dead & Breakfast establishment. My mission was to breathe new life into the inn's visual identity, while also playing a pivotal role in crafting a robust social media strategy to enhance its online presence and guest engagement.
The Challenge: Original audiences for the established Gibson House were a totally different market than the Deep Sleep Inn would target. Additionally, I was starting from scratch and faced the challenge of inventing a brand for a modern audience and maintaining its quirky and unique appeal. Additionally, the client sought to boost online visibility and engagement in a competitive hospitality market.
Solution & Design Process: I took a holistic approach to address these challenges:
Visual Identity Transformation: We meticulously crafted a fresh visual identity that retained the inn's eerie charm while giving it a modern twist. This included a logo redesign, color palette selection, typography choices, and brand voice development.
Brand Voice & Tone: Developed a brand voice and tone that resonated with the inn's distinctive theme, ensuring consistency across all communication channels. This helped in establishing a strong brand personality.
Visual Identity Transformation: We meticulously crafted a fresh visual identity that retained the inn's eerie charm while giving it a modern twist. This included a logo redesign, color palette selection, typography choices, and brand voice development.
Brand Voice & Tone: Developed a brand voice and tone that resonated with the inn's distinctive theme, ensuring consistency across all communication channels. This helped in establishing a strong brand personality.
Fun Fact: I was granted full creative freedom by the client, and in a testament to my creative prowess, the initial concept I presented was met with immediate approval, showcasing the seamless synergy between my vision and the client's.
My Role: Lead designer, creative direction; logo conceptualization, design, brand voice, tone, and mood development
Attributions: Rita D. Robinette, Web Development
Deep Sleep Inn Logo
Brand Colors
Brand Mood Board
IN PROGRESS:
Social Channel Development: In addition to designing a new website, we are expanding the inn's presence on social media platforms including Instagram and Facebook. Each platform will be carefully curated to highlight different aspects of the inn's charm.
Social Media Strategy: We are devising a comprehensive social media strategy that will leverage the unique nature of the Deep Sleep Inn. This will include content planning, posting schedules, and engagement tactics to connect with a broader audience.
Social Channel Development: In addition to designing a new website, we are expanding the inn's presence on social media platforms including Instagram and Facebook. Each platform will be carefully curated to highlight different aspects of the inn's charm.
Social Media Strategy: We are devising a comprehensive social media strategy that will leverage the unique nature of the Deep Sleep Inn. This will include content planning, posting schedules, and engagement tactics to connect with a broader audience.
