Client: The Innovation Center @ SNHU
About the Project: The University Futures Planning Strategy book represents a significant milestone in our collaboration with Southern New Hampshire University's Innovation Center. This project was designed to provide the university with invaluable insights into future forces and signals, areas ripe for innovation, and a visual showcase of the remarkable work emanating from the Innovation Center.
The Challenge: Our primary challenge was to distill complex, forward-looking concepts into a visually engaging and accessible format. Additionally, maintaining consistency with SNHU's branding while showcasing the Innovation Center's pioneering spirit was a critical aspect of this undertaking.
Solution & Design Process: To address these challenges, our team undertook a multifaceted approach:
Creative Direction: As the Creative Director and Lead Designer, my role encompassed the conceptualization of the book's visual narrative and overall design direction. With this, I directed the collaborative team on design and layout, copy, design and illustrations.
Creative Direction: As the Creative Director and Lead Designer, my role encompassed the conceptualization of the book's visual narrative and overall design direction. With this, I directed the collaborative team on design and layout, copy, design and illustrations.
Fun Fact: In the final days of project completion, I was offered an opportunity to transition to a new team. Despite this change, my dedication to this project remained unwavering. I stayed closely connected with my original team, providing guidance and oversight, ultimately witnessing the project's successful fruition.
Attributions: Copy was written by Jesse Damiani, in partnership with Jackie Lavorgna. Graphic design and illustration was done in collaboration with Krystal Siemon and Matt Ashby.
