Client: My Social Sports
About the Project: New Hampshire Sports and Social Club was rebranding to My Social Sports to enable scaling to other states.
The Challenge: The primary challenge was to craft a recognizable logo that would have the ability to swap out state abbreviations for each league to have a 'custom' logo.
Solution & Design Process: My initial meeting with the client was a collaborative exploration, where we delved into their expectations, needs, goals, and the essential elements of the branding they envisioned. By aligning our objectives and aspirations, we crafted a blueprint for the brand's visual identity.
Fun Fact: I was an active participant in the league; playing dodgeball, floor hockey, and softball for years. I turned into the league's go-to designer for all things design - ranging from their complete website redesign, tournament logo designs, flyers, banners, and more.
My Role: Creative Direction, Graphic Design
